Tal Siach

> prompt Build a personal site for talsiach.com. Minimal, but something that leaves a mark. The polished page on top; the cursor reveals how it was actually built underneath. No em-dashes. His voice, not a template's.

> how two stacked layers, same layout. Top: the page. Under: this one. clip-path: circle(r at x y) follows the pointer with a lerp of 0.16, so it trails a little. On phones the flashlight roams by itself.

// assets/js/home.js, the flashlight const inHero = mouse.y >= r.top && mouse.y <= r.bottom; tr = inHero ? (mouse.down ? 360 : 280) : 0; mask.x = lerp(mask.x, tx, 0.16); mask.y = lerp(mask.y, ty, 0.16); mask.r = lerp(mask.r, tr, 0.12); under.style.setProperty('--x', mask.x + 'px'); under.style.setProperty('--y', mask.y + 'px'); under.style.setProperty('--r', mask.r + 'px'); // letters of the name enter one by one s.style.transitionDelay = (0.05 + k * 0.035) + 's';

Now

I spent two decades on the marketing side of software. Launches, growth, brand, teams. Then the tools changed, and the gap between imagination and execution got small enough that I would rather be on the building side of it.

So I build. Games, agents, tools I want to exist. Some of it ends up here.

Notes

How I built Yalla DeliverySep 2026 · he / en A scooter-courier game where Tel Avivians recognize the street. Map data, dated photos, Blender modules, a critique loop that asks strangers "which street is this?". The method and the prompts.

Building

Yalla Delivery2026 · browser game Ride a delivery scooter through a Tel Aviv that locals recognize. An AI model, OpenStreetMap, the city's GIS data, Blender and Three.js.

Before this

VP Marketing, Wix2020 to 2026Marketing for Wix's core business and Wix Studio. Launches reaching millions, including the global rollout of Wix Studio.
Co-founder and CMO, Taxjoy2017 to 2020A secure client portal for tax professionals. Marketing, brand and growth from day one.
Co-founder and CMO, Visual.ly2010 to 2016The infographics marketplace. Inc. 5000 in 2015, acquired by ScribbleLive.

Worked with

Wix
Waze
Mint.com
AOL
Viacom
Meredith
Comparably

Elsewhere

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